A relatively well-known athlete within the equestrian world had very little way of exposing their brand to the wider industry which included potential investors and sponsors.

We developed a new website with associated social media platforms which allowed this athlete’s brand and image to be at the forefront.

The site included images, a relatable back-story, case studies, performance results and contact details. Within months this athlete had sponsorship deals with equestrian equipment companies, allowing them to accelerate their performance and results which lead to national titles within the following 12 months.

A new website doesn’t make the individual more efficient at their role, however it does add a huge amount of increased efficiency when it comes to viewing the athlete and contacting them for further information and investment. Allowing efficient access and communication takes the pressure off the athlete to find ways to look for potential investors and sponsors and they can use their own precious time more efficiently when it comes to performance.

This example isn’t a typical look at efficiency as it is less tangible than seeing a profit figure on the bottom line. However, what this shows is that efficiency is masked in many different ways, and it takes an independent source to extract this and implement it to it full potential.